CertifiedAllocate where it pays
Channel / Touchpoint Attribution
“What deserves the credit?”
Which channels earn the credit, and whether the order they happen in matters.
01
What you receive
Credit across the path that earned it
Credit spread across the channels and touchpoints on the path the way it actually earned it — not flattering whatever stood nearest the sale — so you fund the channels that genuinely move results.
02
The question it answers
Bring it in plain language.
- “Which channels are actually driving my conversions?
- “What's the real contribution of each touchpoint?
- “Is my social spend actually converting or just last-touch?
What it does not do
- Prove causation — it allocates observed credit, it doesn't run an experiment
- Predict future channel performance
- Recommend exact budget figures
- Account for channels or touchpoints not in the data
- Capture offline or unmeasured influence
Touchpoint-level records tying exposures or interactions to outcomes — the channels a result passed through, not just the final conversion.
03
How it earns trust
Graded in the open, before you see it.
Proven on our published instrument. Re-certified on your data before anything releases.
Certified
Attribution describes; incrementality proves. Credit assignment is not identifiable from observational data — last-touch, time-decay and a sequence model give three different answers and none is causal. The platform states this rather than implying otherwise.
Order is tested
Whether the order of touchpoints carries information is tested, not assumed — against the same model read without order, at a stated level.
Shares with honest intervals
Each channel's share of the credit carries an interval proven to cover over time, not merely across customers. A channel too thin to measure precisely has its share shown without a range, and the platform names why rather than implying a precision it does not have.
Two channels and a comparison
It needs at least two channels to divide credit between, and journeys that didn't convert to compare against. Without either, the platform refuses.
Rigour you can inspect is worth more than rigour you're asked to trust.
Included in every tier.See pricing →