CertifiedAllocate where it pays
Response Curves
“Where do returns run out?”
How much each extra dollar on a channel buys, and where it falls to a quarter.
01
What you receive
Where each channel stops paying back
The point at which more spend in a channel stops buying proportionally more result, fitted per channel from your own history. It shows which channels still absorb budget efficiently and which are already past the point where the next dollar works as hard as the last.
02
The question it answers
Bring it in plain language.
- “At what spend does our biggest channel stop paying back?
- “How much more can this channel take before returns fall away?
- “Which channels still have room to scale efficiently?
What it does not do
Channel spend by day or week, paired with the conversions or revenue that followed. Two years of history. No modelling work on your side.
03
How it earns trust
Graded in the open, before you see it.
Proven on our published instrument. Re-certified on your data before anything releases.
Certified
The certified quantity is the location of the bend, with an interval around it. It reads only the range of spend you have actually run, and where its shape doesn't describe your response, the refusal says so: our model, not your data.
Graded on your own spend
The curve must be identifiable from your own spend variation, its shape must describe your response near the bend, and the bend must be pinned tightly enough to plan against. Miss any one and the run stops. And if your spend could have shown a bend and none appears, it says so: your spend hasn't reached saturation in the range you've run.
Only the spend you've run
What it certifies is located inside the range you have run, and the platform makes no claim about spend you have not tried.
Diminishing returns only
Validated for channels whose returns diminish from the first dollar. Channels that need a threshold of spend before they take off are not covered.
Rigour you can inspect is worth more than rigour you're asked to trust.
Included in every tier.See pricing →